![]() ![]() ![]() It won’t surprise you that this “simple” 2-page sales letter contains over 8 pages of brilliant copywriting tactics. You’re about to see every element, broken down step by step, so you can understand precisely why this copy was so massively successful. Wall Street Journal’s copywriter wrote this direct mail sales letter that generated over $2 billion. The rest of the reasons are in the form of cash - cold, hard profit. The first reason? Well, it’s the best sales letter ever written (as measured by profit). There’s over 2 billion reasons to read this sales letter.
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